Sweet Spot: How to Maximize Marketing for Business GrowthJohn Wiley & Sons, 5 déc. 2006 - 256 pages What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot. |
Table des matières
From Logo to Icon | 135 |
ChampionsinChief | 163 |
Employ Advocates Not Workers | 187 |
The Stuff That Marketing Is Made Of | 211 |
Notes | 223 |
Bibliography | 232 |
Introduction | xiii |
Marketing Sweet Marketing | 3 |
Sweet Spotting | 21 |
The Qualifying Rounds | 37 |
Growing around in Circles | 63 |
PART | 78 |
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